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Working with point-of-sale (POS) systems, managing stock control applications and selling on the Web are all in a day’s work for Australia’s mid-market retailers as part of convenient cloud retail solutions. In addition to the IT engine of the retail industry, there are many new technologies which can drive change to existing processes and up revenue opportunities.
For most retailers, getting people into the store is half the battle, but technology can dramatically change the game once they are there. Here are a few possibilities with smart retail solutions:
Bring digital to in-store. Signage is critical in retail and in recent years digital signage has become an attractive way to impress shoppers and to rapidly change the content by the minute. Digital retail technology solutions now exist to go a step further and include offers people can redeem while in store using their smartphone.
Provide visual experiences. Another interesting trend is 3D visualisations of products to entice buyers. By using augmented and virtual reality, customers can get a “real world” view of products to help their decision making.
Gain in-store intel. The movement of people around the store can be tracked from mobile devices and this data can be analysed to give business leaders insight into the most effective store layout and most attractive areas.
The future of retail is all about better business intelligence (BI) – both in-store and online – so business leaders must ask what it can bring to their organisation if their IT capability allowed it. More detailed customer behavioural patterns combined with sales data can be used to expand successful initiatives and retire old habits through the use of emerging technologies that make use of innovative digital and cloud retail solutions.
Connected devices, in-store experiences, and backend data integration all present good opportunities for industry growth.
Talk to Tecala (or your managed service provider) about delivering better BI, and a platform for growth across the entire retail ecosystem.
By analysing your specific needs and priorities, we’ll give you a realistic and practical recommendation on what’s required to accelerate your modern architecture.
Our Senior Consultants will help you evaluate and understand your options, so you can make decisions that benefit both your business and your employees, while mitigating unnecessary risk.
Combining Strategy, Transformation, Management and Optimisation, we identify and remove the obstacles to a successful outcome, before you even know they’re there.
Step 1: Recap and review
Together we’ll examine the steps you’ve already taken in IT procurement and review the parameters for the architecture planning you’ll need in place going forward.
Step 2: Shape the
plan
Future planning for optimal performance, focusing on effective communication and collaboration, device lifecycle and configuration management and security.
Step 3: Identify your requirements
This is where we clearly identify the steps you need to have in place to develop your Strategic Technology Roadmap to create a Modern Dynamic Workplace.
Step 4: Get the
report
You’ll receive a high-level report with our recommendations to accelerate your modern architecture, and the next steps for delivering your Strategic Technology Roadmap.
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