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The Digital Transformation Myth: Barriers, challenges and moving beyond buzzwords

Digital transformation has swept across Australian businesses with a great enthusiasm, but only 8% of Australian organisations are seeing results from their efforts. Uncover the digital transformation myth and the strategies you need to accelerate and foolproof your transformation.

Advanced technologies have paved the way for a new competitive environment, unlike any we’ve seen before. Organisations have turned to adopting the same technologies their newer, younger competitors were built on, in an effort to transform themselves – embarking on what’s become widely known as ‘digital transformation’ or DX.

However, DX doesn’t seem to be paying off for everyone. Last year, businesses spent $1.3 trillion on digital transformation globally, of which $900 billion was wasted[1]. Closer to home, only 8% of Australian organisations are seeing benefits from their digital transformation activities[2].

So, why do some succeed while the rest struggle?

“…there is a vast difference between using a tool to change a process and using that same tool to change an organisation”

Download our whitepaper to explore:

Barriers to adoption for mid-market businesses
The digital transformation myth
Six steps to overcoming barriers and accelerating transformation
What’s beyond the myth

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